JWT BOOM proprietary research and partnerships have resulted in valuable tools for connecting with Boomer and mature consumers.
The Boomer Heartbeat.
They came. They saw. They rocked and rolled. When it comes to culture and consumerism, Boomers are still driving the Magic Bus. Get in touch and in tune with this dynamic demographic. What they're thinking. What they're buying. Where they're going. JWT BOOM teams with C&R Research's BoomerEyes® to develop an annual in-depth study that will give you fresh insights and new ideas for capturing Boomer hearts and minds.
Mature Data Profiles
It's a segmentation system. It's a profiling tool. It's a database. And much, much more. JWT BOOM and KnowledgeBase Marketing, Inc. offer the first segmentation product created strictly with the 40-plus population in mind. The 24 distinct Mature Data ProfilesSM (MDP) provide invaluable intelligence into 78 million 40-plus households. For more information, contact JWT BOOM research director Chuck Hurst.
LiveWire LiveWire magazine is a quarterly publication featuring strategy and thinking from industry leaders. LiveWire: The Summit, now in its seventh year, is an annual marketing confab of Boomer marketing leaders. Read more.
A Matter of Values: Value Portraits Research
Time passes. Situations change. Values don't. Our landmark study, A Matter of ValuesSM (done in conjunction with Seniors Research Group) was the first to define and segment the Boomers and Seniors by values. To purchase or learn more, email info@jwtboom.com.
Boomer Market Basics
JWT BOOM created a primer of basic information about the 40-plus market more than five years ago. Valued by journalists and marketers alike, Basics provides a construct for viewing and understanding the mature consumer. Updated annually, Basics is a starting point for you and your team. To find out more, email info@jwtboom.com.
Boomer Pulse
In partnership with ThirdAge, a leading online media, marketing and consumer insight company, JWT BOOM conducts quarterly studies with thought-provoking insights about topics such as retirement, the aging workforce, women and digital media, as well as health care and digital media.
Presentations and Immersions
Boomers themselves, Lori Bitter and Mary Brown are sought-after speakers on the Boomer market circuit, providing single keynote presentations as well as structured consumer immersion events. Contact them at info@jwtboom.com to understand how their experience fits your needs.
