They launched the consumer economy. Now they own it.
The Boomer generation gave us the suburbs, the station wagon, disposable diapers and Mickey Mouse. They transformed every lifestage through which they passed, becoming America's first indulged children and teens. The Boomer generation's very existence accounts for the conventional wisdom that 18- to 34-year-olds (preferably males) are the most desirable target for any number of products. To which we say, "Pull your head out of history and follow the money!"
JWT BOOM principals recognized long ago that the Boomer and mature market is huge, wealthy, misunderstood and neglected. Hundreds of our research studies and client testimonials have born this out. Our curiosity, discovery and research led us to the development of a suite of products, targeted presentations and immersions for marketing leaders, as well as books and reports about Boomers and older consumers.
JTW BOOM Partners, Lori Bitter (President) and Mary Brown (Strategist) speak and consult extensively in the mature market space.
