In The News

View press releases:

• Largest U.S. Communications Agency Launches 40+ Brand
• How Young Is Old?
• JWT Worldwide Announces Launch of JWT BOOM: Boomers & Beyond
• The F#@! You Fifties and Other 50somethings Shockers
• It's Official: Marketers Can’t Afford Not to Build Relationships with Boomers
• Chris Shipley to Host New Technology Panel at 6th Annual Beyond the Numbers Boomer Summit
• "Its About Life Stage, Not Age" is Universal Theme at 2007 Boomer Marketing Summit
• Boomers Positioned to Embrace Technology and New Media
• Eons, ThirdAge, Organic, JupiterResearch and MindShare INTERACTION Leaders Explore Online Technologies at Boomer Market Summit

Lori and Mary in the media:

• BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman Marketing Profs™
• Marketing to Women of Intelligence, Influence and Affluence The Luxury Marketing Council
• Twelve More Things You May Not Know About Boomer Women theMatureMarket.co.uk
• The Big Boom Theory Cotton Incorporated
• The Decline of the Efficacy of Consumer Segmentation Ageless Marketing
• Experts in Marketing to Boomers Release New Data About Habits and Trends of Women Online redOrbit Breaking News
• Trying to Catch the Wave Street & Smith's Sports Business Journal
• Love Those Boomers Business Week