LiveWire is both a quarterly publication featuring innovative thinking from Boomer and Senior thought leaders, and a conference, LiveWire: The Summit, a once-yearly marketing confab of Boomer marketing leaders.
LiveWire: The Summit
In addition to offering fully-integrated agency service, JWT BOOM presents LiveWire: The Summit (formerly, the Beyond the Numbers conference). Now in its seventh year, the two-day conference is the epicenter for marketing insight on the richest,
fastest-growing cohort in American history.
Every year, the conference explores proven strategies and best practices for marketing to Baby Boomers. It continues to draw the best minds in the business as speakers, and panelists. Additional activities include workshops and special networking events. Attendees walk away with proprietary, cutting-edge research and targeted communication expertise, along with strategies for turning this valuable information into actionable sales, marketing and communication tools.
This year's Summit takes place in San Francisco, June 2nd and 3rd.
Topics include:
The latest trends in Boomer shopping
Implications of Generation X members turning 40
The explosion of social networking
Reaching out to Boomer men
A look inside the minds of Boomer grandparents (live focus group)
Much more!
LiveWire, the magazine
JWT BOOM's LiveWire magazine brings readers innovative thinking from Boomer and Senior thought leaders; timely reviews of cutting-edge research; new tactics and strategies that work their mojo on Boomers and beyond; and discussion on the latest news and trends related to this wealthy, vital market.
As a LiveWire subscriber, you'll stay up-to-speed on valuable information, such as:
How to talk to women over the age of 40
Expert opinions on the trends and implications of online usage and digital technology for the 40-plus consumer market
How recent research sheds light on marketing strategies
The latest business, marketing and 40-plus market publications that are making waves
This 16–20 page glossy publication is edited by Lori Bitter, president of JWT BOOM, and former senior vice president of Age Wave. LiveWire magazine is published quarterly by Paramount Market Publishing.
Subscribe to Livewire.
Join our growing readership and receive fresh and relevant news about consumers age 40-plus. To subscribe, simply visit paramountbooks.com where you can search "LiveWire" and place your order. The price for a one-year subscription is $99.00. Your subscription will begin with the issue closest to the date of your order.
