Advertising agencies deliver pretty much the same services. The really smart agencies deliver the services their clients need to engage consumers. JWT BOOM is the first mature-focused agency with completely integrated services, including in-house direct marketing experts, media engagement and partnerships.
A new strategic story.
For us, strategy is more than a department focused on consumer insights. Rather, it’s the heart of the JWT BOOM culture—from the creation of a client’s core team, to consumer and ideation laboratories. It’s all about knowing what engages, delivers, holds and transforms the interested into the evangelistic. If time is the new currency, then agencies must know what people are willing to sacrifice their ever-diminishing time for.
We’ve got research, they’ve got research.
Ours is based on more than 15 years of watching, tracking, asking, and then asking again—in the Boomer marketplace exclusively. It is exhaustive, expansive and it drives our understanding of mature consumers and how they are evolving. Just when we think we’ve learned it all, we test it in new ways, using every new technology to listen better and see more. JWT BOOM clients benefit from the moment they make our acquaintance.
Several valuable JWT BOOM products, have been created from this wealth of learning. Our Mature Data Profiles Segmentation product is the first focused specifically on the 44-plus target. It identifies 24 differentiated segments reflecting distinct differences in motivation and habits.
Media: A brave new world.
Media is a three-headed beast: traditional, digital and emerging. We get that. And JWT BOOM's nimble in-house group stays consistently ahead of the next big thing when it comes to 40-plus consumers. Call it media, contact, or engagement, but count on it to be strategically integrated, aligned, and always measurable; because the proof is in performance.
Branding. So much more than just a name.
Every client has a great story to tell—a brand to be expressed. We tell stories that take hold in the skeptical Boomer mind. Boomers know what they want. They’ve been there and bought that. They’re hard to fool. And they demand a conversation, not a monologue.
Your story also includes everything that goes on behind the curtain, from ethics to social responsibility to your green commitment. It’s all out there—all part of the conversation—and must be consistently shaped and expressed.
It's art. It's magic. It's creative.
It’s no coincidence that San Francisco is our home. Many a great creative has left both heart and mind in this magical city of culture, fun and diversity. As a result, JWT BOOM draws from the most experienced, sophisticated talent pool in the world. When those right brains collide with our zany left-brainers, magic happens: powerful creative ideas that engage Boomers in authentic conversations. Conversations that create choice and compel action.
Like TV. With a keyboard.
The generation that teethed on radio and television created the World Wide Web. And they’re much more than casual consumers of interactive media; JWT BOOM research shows consumers 40-plus lead in adoption of new technology. As new forms of interactive media travel the mainstream, 40-plus consumers are jumping in at nearly the same rate as younger consumers. That’s why we boast a best-in-class interactive team, most of whom jumped to JWT BOOM from San Francisco’s top interactive agencies. From new media strategists, art directors and developers to search engine optimization (SEO) experts and producers—all marry their skills to JWT BOOM’s integrated and analytic approach.
One person. One message. Huge response.
Call it direct. Call it personalized. Know that it is one of the most effective ways to create a conversation with consumers 40-plus. We learned it through direct mail and we have applied it to interactive media. It has burgeoned into one of the most effective strategies for contact, nurturing and closing business. Only JWT BOOM has the knowledge, experience and proprietary tools to execute direct response flawlessly with Boomer and Senior segments. And we don’t just leave you holding the strategy; our team guides you from start to analysis, and then we start all over again, honing and optimizing your program.
Partners: It takes two, baby.
Sometimes the sum is greater than the parts. When it makes sense we manage introductions and create partnerships for our clients with like-minded brands. JWT BOOM’s Rolodex of friends, clients and partners, plus the networking opportunities at our annual LiveWire Summit, afford us the ability to create co-marketing agreements, affinity relationships and partnership programs. Think of it as speed dating for brands.
